Asia
Asia represents a region of high population growth and the fastest growing technology markets in the world. Asia has about 2,000 spoken languages, and a myriad of ethnicities, cultures and geographic landscapes. The diversity in demographics, with current low technology penetration in many regions, presents an optimal scenario for expansion through a suite of localized technologies. Asia may experience an overall revival in technology when adoption rates boom, as technologies begin to be tailored for differences in national language and culture to address growing consumer demand.
Asia only represents 7% of the global IT services market, but will contribute over 16% of the global market growth between 2011-2014.
We anticipate enterprise IT spending to experience substantial growth throughout Asia. In 2011, enterprise IT spending in Asia will reach $312.3 billion, an increase of 7.6% from 2010. IT adoption among enterprises in Asia continues to grow because:
- IT services market size is increasing with rapid adoption by SMBs
- Total IT spending is growing at an exponential rate
- In each Asian market, there are many localized players making it an attractive market for resellers, partners and local buyers
- Asian markets such as Singapore and Hong Kong have progressive governments with favorable policies in place to facilitate technological growth and encourage entrepreneurship.
- Many U.S. technology companies are expanding into Asia with the help of local enterprise partners. Once established, these foreign technologies often are well received with rapid adoption rates by the local consumers.
- Asia has a strong IT infrastructure with a highly mobile population. With the proliferation of public and private cloud services, it has become easier to deploy technologies that leverage the cloud infrastructure.
- High quality IT talent pool. The cost of labor in Asia is significantly lower compared to other countries. Many of the skills such as project management, regulations, software development (including design and architecture skills), R& D, and business process experience is of the highest caliber and with the talent in Asia in high demand by major IT organizations.
